In recent years, she has been working in partnership with the public and private sectors to promote regional revitalization with a focus on clothing, food, and housing. Concurrently, she has been engaged in activities in Japan and abroad by working mainly with various embassies.
In 2018, she was appointed the “Special Ambassador for Regional Creation of Kyushu Kirishima Ebino, Japan”. In 2019, appointed San Marino Jinja (Shinto shrine) Ambassador of Peace, Harmony, and Culture, and Special Advisor to the Embassy of San Marino in Japan. In 2020, she was awarded the Order of Saint Agatha, Knight.
Such activities include the hosting of Kyushu Sosei Juku (Lectures on regional revitalization) which is a gathering of distinguished personages from various fields under the theme “a united Kyushu”, and attending receptions for regional promotion co-hosted by the Minister of Foreign Affairs and the governor of Miyazaki Prefecture.
Certificate of Appreciation awarded by Mr. Nobuhisa Shimadzu, the Chief Priest of Terukuni Shrine on December 23, 2020.
In April 2021 she travelled to Nara with the Ambassador Extraordinary and Plenipotentiary of the Republic of San Marino, Manlio Cadelo, who is also the head of the 156-nation diplomatic mission to Japan, and met with Sagawa Fumon, President of the Kegon sect and the 222nd and 223rd Betsuji priest of Todaiji.
She has had many contacts with important people and abroad in a wide range of fields including sports, the arts and politics. She is currently engaged in private diplomacy and actively organises online and other conferences on the theme of “Glocal” under the title of “Make a Better World”.
She is also a prolific public speaker, and had gave the lecture to the Matsushita Institute of Government and Management, Tanabe Management Co., Ltd., The President Seminar JMCA, Japan chamber of Commerce and Industry, and Japan Youth Conference Center. She has delivered lectures on a variety of topics such as national strategy, corporate management and brand strategy, customer management, human resource development, emerging market analysis, risk management amongst others.
Kuniko Fujiyama was born in Shibushi city, Kagoshima Prefecture.
In 1989, she was recognized and chosen by Sir Richard Branson, founder of Virgin Airline Group, and entered the Virgin Atlantic company. She was in the first graduating class of Japanese international flight crew chiefly in charge of the upper-class for the overseas-affiliated company.
After coming back to her country, she lectured for the study and training of the staff and the managerial class of NHK (Nippon Hoso Kyokai) and commercial broadcasting. She was featured on TV program “Econo-Woman” by NIKKEI CNBC and then as a lecturer, continued to share her experience. Her political and financial knowledge of the economy, politics, culture, the entertainment world of all of Europe and Asia is wide. She has lived abroad for many years, and is a European socialite with broad experience in economics, politics, culture and the arts. In addition, Fujiyama has experience with lectures and research in Japan and abroad. Although she took some time off to focus on family matters, she has returned to her HR development consultant role this fiscal year.
● She was the keynote speaker at The President Seminar JMCA in 2013. Among the other speakers were Mr Shigetaka Komori, chairman and CEO of FujiFilm Holdings, Mr Yoshihiko Miyauchi, chairman and CEO of Orix, and Mr Kenichi Tanaka, the president of Toray International.
● She has served as an advisor for regional revitalization strategy/ CS improvement to Miyazaki Taiyo Bank, which is over 100 years old and was awarded first place in the 2005 Nikkei Financial News Bank Retail Capacity Survey. Within three months of the project commencing on October 28, 2016, Taiyo Bank took 23rd place in the Counter Response ranking and was recognized for its customer service satisfaction.
● She was featured in the 33rd anniversary issue of the monthly magazine Chichi, known as the “bible” amongst management and entrepreneurial circles.
Chichi carried a four-page long special article about her titled “Principles of Ame-Tsuchi that leads that people and businesses well-being”
●Author of Samurai Renaissance One, which was ranked 6th on the Kinokuniya Bookstore bestsellers list upon its release.
●She was a special adviser to Fujiyama Institute’s book Morning Meeting and Concluding Meeting at Fujiyama Institute,(Wani Plus Company) which at the time of publication was ranked 1st in the Amazon business ranking and 7th overall.